General theory of globaliration → Пошукова робота
But application of \"high-hume\" technologies is connected also with danger. Thus, seeming easiness and impunity of conscious influence arouse the most dangerous professional illness of the employees engaged in the sphere of public relations – it! is the temptation to solve problems not in the real way but with the help of the so-called \"brainwashing\" method or we may use more exact German analogue of this term: ote Seelenmassage\".
The first problem of \"high-hume\" is connected with it: on carrying away by it the control system (of the state or of the corporation) starts the process of self-hypnosis that makes it inadequate. It is principally important: \"high-hume\" technologies are dangerous not only for the object of their influence, but for their user as they also transform conscious of the user.
The second problem: to reach the political result it will be enough for the user of the \"high-hume\" technology to form necessary type of conscious of no more than 20% of the population being the elite of the society and influence on taking resolutions and being the example.
Efforts in this direction evidently draw the line between the elite and general mass of population and create within the society internal disagreements between the self-hypnosed elite and the rest population. Moreover: the elite being apart from the population began to percept the ideas, which correspond to its principles. In the result of it 80% of the intellectual potential of the society is lost – while the
Thus, gradual appliance of information technologies in respect of the elite class of the society is limited by the area of democratic borders of the elite class itself and that is why it reduces the society potential. We saw the example of the Russian reformers of 1992 — 1998 years, who could run away from the population by application such advanced information technologies to themselves to such extent as the communists could do for seventy years of their domination.
In the result of it we have a paradox: more advanced informa6tion society should be less flexible and adaptive and as a result less viable but more stable in its confrontation with non-information society. Is not it the reason for paradox viability of the authoritarian regimes in the end of XX century?
It is possible that this phenomenon is an \"implemented guarantee\" from the informational imperialism, from subordination of the entire world to one the most informed country. And the total mortification of the conscious of other countries with the help of information technologies is impossible because of differences in cultural aspect which automatically defend minimal intellectual and information sovereignty of each nation separately. But it would be too naive to hope for it as the major resolution of the forthcoming problems under the circumstances of gradual integration of cultures into united culture for the whole world (On the first stage into three major cultures — Christian, Islamic and Buddhistic).
Taking into consideration a private case of information war – \"culture aggression\" (i.e. obtrusion of its own culture to the society the potential of which it does not correspond) as an instrument of international competition (applied only mainly in the inconscient way, in the order of markets winning for sale — the carries of such culture), we should re-estimate the role playing by traditions.
Traditions are the psychological protection from something new: it is the attempt to live as if nothing has happened. In the conditions of reconstruction of mass conscious of actual and probable competitors of the tradition starts to act not like an ostrich, but it goes through minimization of negative consequences in changes having \"squatter\" order: attempt to cancel by ignoring of these charges or cancellation of their major part. I.e. it is a spontaneous reflection of the information attack by the information method.
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The above said means that creation and distribution of meta-technologies reduces significance of financial resources from the point of view of competitiveness of the societies and corporations: if they have been the main source of power earlier, now they become only its consequence. Intellect has become the main source of the market power. Intellect is embodied in organizational structures of the research and market corporations creating meta-technologies and holding control over such technologies.
Rephrasing Mr. M. Fridman we can say that money recedes into the background after creation of the information society. The reason lies in the following: that property right for the meta-technologies makes an organically inalienable part of the holder and his intellect, with the help of which these technologies have been created and are supported, according to technological reasons.
Meta-technologies in a greater degree will transform in a \"second nature\" making the borders and creating conditions for development of the personality and the humanity in general. As such these technologies will gradually exchange market relationship and property rights performing these functions since the moment of money appearance.
1.2. New resources for new technologies
Disintegration of the USSR has given to the developed countries such a financial and intellectual possibility that they were able to speed up their development on the \"lagan\" of the disintegrated USSR (differences in orientations and correspondingly outlook for Europe and the USA shows that the first one has got finances and the latter – intellect). Thus, having won in the cold war developed countries not only destroyed their global antagonist as we have got used to consider but they managed to do more: they have captured and used its resources which were truly speaking dreadfully used (the socialism differed from the capitalism also in the fact that on preparing the best in the world people resources it united them into organizations in the worst way).
It has a principal importance that in the new information postindustrial world the most important resources are first of all finances and intellect, which may travel very easily from one territory to another, but not the territory with fixed production and people.